Google and AI both learn who you are from what you've written.
If you've written nothing, neither one can recommend you.
Someone asked ChatGPT for a local recommendation but your name didn't come up.
You need to start blogging - here’s why | Lift Digital Marketing | 12/07/2024
You’re good at what you do. You know it, and so does everyone who's ever hired you. That's what got you this far — someone tells someone, and the phone rings.
But that's not how most people find a business anymore. They type it into Google. Or they ask ChatGPT for the best in the area and take the three names it gives them. And Google and AI don't know you're good — they only know what you've written on your website.
“Google and AI don't know you're good — they only know what you've written on your website.”
If your website has been sitting there unchanged for two years, there's nothing for them to find, nothing to read, nothing to recommend. So they recommend someone else. Someone who isn't better than you. Just easier to find.
SEO Blog Content
Answer the questions your customers are asking, and Google puts you at the top of the page.
Someone types "how much does a new boiler cost" into Google at eleven at night. If you're the one who answered that question, you're the one they find.
But blogs do more than that. When you explain things properly — the way you'd explain them to someone standing in front of you — people can see you know what you're talking about. That's what makes them choose you.
I'm a writer: journalism background, master's in creative writing. Writing about your business in a way people actually want to read is the thing I'm best at.
Three ways to start showing up.
We talk about your business, who you're trying to reach, and what you know that nobody else is saying.
I map out a calendar of posts built around the questions your customers are already typing into Google.
I'll show you exactly what to photograph and film on your phone, so it comes out looking like it was taken by someone who knows what they're doing.
I write the posts. Your knowledge, your voice, properly written.
You read everything before it goes anywhere, and tell me what to change.
Posts go live on a regular schedule, and your traffic starts building.
The other pieces that help people find you.
Starter Blog Package
For businesses who want to start showing up in search and answering the questions customers ask most.
- Two SEO-optimised blog posts a month (up to 500 words each)
- Keyword research and content planning
- Formatting sorted — headings, images, meta descriptions
- Internal linking to strengthen your site's SEO
- One round of revisions per post
Growth Blog Package
For businesses who want to go deeper — covering the topics that prove you know your trade inside out.
- Four SEO-optimised blog posts a month (up to 700 words each)
- Keyword research and content planning
- Formatting sorted — headings, images, meta descriptions
- Internal linking to strengthen your site's SEO
- One round of revisions per post
- Monthly performance summary
Authority Blog Package
For businesses who want to be the name people give when someone asks who's the best.
- Eight SEO-optimised blog posts a month (up to 1000 words each)
- Keyword research and content planning
- Formatting sorted — headings, images, meta descriptions
- Internal linking to strengthen your site's SEO
- Two rounds of revisions per post
- Monthly performance summary
Google Business Profile
This is the box that appears when someone searches your name. For a lot of customers, it's the only thing they'll look at.
Wrong opening hours and they turn up to a locked door. No recent photos and they assume you've packed up. An unanswered bad review sits there speaking for you. It needs someone keeping on top of it every month, and that someone shouldn't be you at nine o'clock on a Sunday night.
- Ongoing description and category optimisation
- Monthly photo uploads — logo, cover, new work
- Hours, contact details and service area kept accurate
- Google Maps visibility maintained
- Review responses and four posts a month
Google Ads Management
SEO is the long game. Ads are the shortcut.
Blogging builds something that keeps working for years, but it takes months to get going. If you need customers this month, ads put you at the top of the page tomorrow. Most businesses want both: ads bringing people in now, content building the foundation underneath.
I'd ask for three months minimum — the first month is about learning what works, and the results come after that.
- Keyword research
- Ad creation and copywriting
- Campaign targeting setup
- Conversion tracking setup
- Ongoing optimisation and bid management
- Monthly performance reports
SEO takes time and results can vary. While we use proven strategies and best practices to improve your visibility on search engines, we can’t guarantee specific rankings or results, as search engines and competition are always changing.
SEO takes time and results can vary. While we use proven strategies and best practices to improve your visibility on search engines, we can’t guarantee specific rankings or results, as search engines and competition are always changing.
Why choose Lift?
I write blogs that sound like you and your business, not a content farm.
You know the ones — "5 tips for success," written by nobody, for nobody, about nothing in particular. I sit down and actually talk to you first, so what ends up on the page is how you'd explain it over coffee, not how a template thinks a business should sound. If someone reads your blog and then meets you, it shouldn't feel like a different person wrote it.
I answer the questions your customers are actually Googling.
"How much does this cost." "Is this even worth it." "What happens if it goes wrong." Nobody's searching for your expertly crafted thought-leadership piece — they're searching because they're unsure about something specific, and they want a straight answer. So that's where I start. Not what sounds impressive, what they actually typed in.
I write for the person reading, not the algorithm scanning it.
You can stuff a page with keywords and tick every SEO box and still lose someone in the first two lines, because it reads like it was written for a robot. I'd rather write something a real person finishes reading. Funnily enough, that's usually what Google rewards anyway — it's just better at spotting genuinely useful content than we give it credit for.
Rather talk over a coffee?
I'm more of an 'in-person' kind of girl. Let's meet up and chat about your business goals, rather than trying to organise this over email.
I'm based between Essex, London and Kent, so if you're anywhere around there, I'd love to grab a coffee and talk through what you need. No awkward ‘nice to e-meet you’, just a proper conversation.